Fashion Shop: Fewer “0 Results”, More Carts
How a fashion retailer almost completely eliminated empty results pages with fault-tolerant search and synonyms. (Example case study – replaceable in the backend.)
This is an example case study. Replace it in the backend with a real success story from your customers.
Starting point
Customers searched with terms that were not exactly in the product data – and frequently landed on an empty results page.
Solution with OnFinds
- Fault-tolerant search catches typos and word variants
- Synonyms connect colloquial terms with the assortment
- Search analytics reveals terms without results
Result
Significantly fewer abandoned searches and more products that are found at all – the basis for more carts.
Geschrieben von OnFinds Team