Search Analytics: What Your Customers Really Search For

Your on-site search is the most honest survey you have. Every query shows what customers expect – and where your assortment or data maintenance has gaps.

The most important metrics

• Most frequent search terms – what are people really looking for?
• Terms without results – concrete hints about missing products or synonyms
• Revenue per search term – which searches actually generate revenue?

From data to decisions

Instead of deciding from gut feeling, you see in black and white where the potential lies – and can improve assortment, copy and synonyms in a targeted way.